The Best Spring 2025 Makeup Trends for Women Over40

3/13/20252 min read

red and white heart shaped decor
pink flowers are blooming on a tree
pink flowers are blooming on a tree

Embracing Timeless Beauty

As women age, their approach to makeup often evolves. Women over 40 may find themselves seeking products that enhance their natural beauty while considering new trends in the makeup landscape. Spring 2025 brings an array of exciting trends and versatile products that can elevate your makeup routine. In this blog post, we’ll discuss the best makeup for women over 40, focusing on eye shadow sticks, concealer, powders, blush, mascara, and lip color.

I have included a few of my Favorites throughout the blog! These are some great recommendations that can help anyone get on track with the right makeup for their Spring Look! Whether you are over 40 or not, You will find something to enjoy!

The Power of Eye Shadow Sticks

Eye shadow sticks have become a staple in many makeup bags, and for good reason. They are not only quick and easy to apply, but they also come in a variety of colors suitable for all skin tones. For spring 2025, consider rich, earthy tones and pastel shades, which are perfect for adding a fresh touch to your look. Opt for formulas that offer long-lasting wear without settling into fine lines, ensuring that your eyes remain vibrant and youthful.

Laura Mercier Caviar Stick

Bobbi Brown Long-Wear Cream Shadow Stick

Concealers and Powders: The Perfect Partners

Finding the right concealer and powder can make a significant difference in achieving a polished appearance. As we age, under-eye circles and blemishes might become more prominent. A lightweight, hydrating concealer that brightens the under-eye area is essential. Look for products that contain nourishing ingredients to keep the skin looking youthful.

As for powders, a finely milled translucent powder can help set makeup while giving a soft-focus effect. It's crucial to choose a powder that doesn’t enhance texture or dryness, thereby maintaining a fresh and dewy look.

Check out some great Concealers and Powders Below!

Born This Way Concealer

Saie Slip Concealer

Elf Camo Concealer

Laura Mercier Powder

Clinique Setting Powder

Blush and Mascara: Adding Life to Your Look

Spring is the season of renewal, and incorporating the right blush can enhance your complexion beautifully. Cream blushes are particularly flattering for women over 40, as they provide a natural flush and blend seamlessly into the skin. Opt for shades like peach and soft rose to lift your features and give you a rejuvenated appearance.

No makeup look is complete without mascara. For spring 2025, focus on volumizing formulas that define and lift lashes without clumping. Avoid overly dramatic looks; instead, opt for a natural finish that enhances your eyes and complements your overall makeup style.

Lancome Hypnose Mascara

Loreal Panorama Mascara

Huda Blush

LYS Blush Stick

Saie Dew Blush

Lip Color: A Fresh Pop

Finally, let’s talk about lip color—the finishing touch to any makeup look. Spring 2025 is all about vibrant yet soft shades like coral and soft pinks. These colors brighten the face and provide a youthful glow. Additionally, consider using lip products that hydrate and plump the lips, as this can counteract the natural thinning that occurs with aging.

YSL Loveshine Lip Stick

Maybelline Lip Tint

The best makeup for women over 40 in spring 2025 embraces both timeless and trendy elements. By incorporating eye shadow sticks, essential concealers, setting powders, blushes, mascaras, and radiant lip colors, you can enhance your beauty and feel confident at any age. Embrace the latest trends while remaining true to your unique style, and let your inner beauty shine through.